Have you found the problem that even though you are running your business smoothly and the clients you do get are very satisfied with your work? But the clients you get are few and far between. Then maybe you should take a look at your acquisition platforms. And what’s the most important acquisition platform? Your own website of course.
Dress for success
Your website is often a clients first impression with your company. So, when that first impression is shoddy at best you need to up your game. Make sure that your website doesn’t only look professional but also feels professional. But how you ask well there’s a few simple ways.
Get some inspiration
It may feel cheap but take a look at what your competition is doing. Go around the websites of competing business’s and write down what you find appealing and what you might want for your own website. Then time yourself to find specific information on those websites. Write down the websites in which you got the fastest times too. If you do not have any competitors there’s plenty of recruitment website examples online.
Of course, many people nowadays will be able to make a website themselves. However, there is nothing wrong with getting help and hiring a professional to do it for you. Especially because they will be able to help you create exactly what you want based on the examples you collected previously. This way you can get exactly what you want and you can focus on other things.
Invest in some SEO
SEO something not many people understand but something that can be incredibly useful. In a few words what it does is it makes your website rank higher in google, this will make more clients find you as they look for relevant words to your business.
So now you have it a way to acquire new clients and a way to get more clients to find you. Now all you need to do is collect their payment, oh and do the work.